UK travellers are about to fall in love with the Maldives this autumn!

London, UK, 10th October 2022: PRM Tourism, part of the PRM Global Group has been appointed to continue to position Kandima Maldives as a game changing island resort in the Indian Ocean, alongside introducing the brand-new concept, Nova Maldives to the UK market.

This anything but ordinary partnership leverages the best of both partners, combining Pulse Hotels & Resorts’ forward-thinking, innovative and contemporary concepts with PRM Tourism’s deep travel industry expertise and savvy public relations know-how. Together, the two plan to shake things up in the industry, delivering bespoke experiences to UK travellers, across the two distinctly unique brands, that will keep them coming back to the island destination.

“We are delighted to be working with PRM Tourism, part of the PRM Global Group. Our team is confident that their industry expertise in destination marketing will enable us to build our brand awareness so that we can welcome even more UK travellers to two of our destinations in the Maldives. We look forward to driving conversations and creating connections through playful experiences and immersive activations which promote our unique concepts to UK travellers,” said Althaf Mohamed Ali, COO at Pulse Hotels & Resorts.

As part of this partnership, the agency will introduce UK travellers to Nova Maldives, the brand-new all-inclusive community concept located in the South Ari Atoll.

This soulful island destination was carefully designed to spark joy and real connection by fostering a sense of community among fellow travellers and adventure seekers. The modern concept infuses genuine Maldivian hospitability, a trademark of Pulse Hotels & Resorts, with a human touch, creating the cosy feeling of a home-away-from-home while delivering “good soul days” to nourish the mind, body, and spirit.

Nova invites UK tourists to experience the “real” Maldives through cultural immersion experiences where guests can interact with local community members and sample the flavours of traditional Maldivian cuisine.

PRM Tourism will seek to strengthen Nova’s unique position in the market as an affordable “soft-luxury” island destination while building on its deep commitment to sustainability; Nova is a 100% natural island that operates sustainably and which regionally sources fresh produce. ​ ​ 

Via a dynamic PR strategy, the team will also continue to strengthen the UK market penetration of the seriously stylish and ‘kool’ Kandima Maldives. This affordable luxury lifestyle resort situated in the Dhaalu Atoll is anything but ordinary!

The impressive 3-km long island destination includes 264 playfully decorated studios, villas and suites options and the widest selection of sports and wellness facilities in the Maldives. Complete with an award-winning spa, exhilarating water sport experiences, one of the biggest kids clubs in the Maldives and 10 dining options that will take your tastebuds on a tour of the world, Kandima will spoil UK travellers for choice as they soak up the island life.

To build on the resort’s brand awareness and recognition in the UK market, PRM Tourism will work to amplify Kandima’s strong positioning as an affordable lifestyle destination considering the resort caters for guests of all ages and budgets from families and couples to friends, solo travellers and honeymooners.

“We are thrilled to be working with both Kandima Maldives and the brand-new Nova Maldives, the latest addition to Pulse Hotels & Resorts’ impressive portfolio. Having the opportunity to leverage these two diverse yet incredible brands in the UK market via strategic PR campaigns is extremely exciting and the PRM Tourism team cannot wait to get stuck in!” said Phoebe Irving, Communications Director at PRM Global Group.